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Napkin Finance CEO Tina Hay wants you to wrap your mind around money

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Napkin Finance CEO - 'Knowledge is power'

Tina Hay came to a realization while studying for her MBA.

She was struggling to keep up with her Harvard Business School classmates when it came to understanding financial jargon. However, it was much easier if it was in a visual format.

"Numbers and jargon and other financial concepts aren't as intuitive for me but things like images, sketches [and] graphics are much more easy to digest," said Hay, founder and CEO of Napkin Finance.

Napkin Finance CEO, Tina Hay
Tina Hay

She's not alone. In fact, about 65% of Americans are visual learners. As the name suggests, people who are visual learners prefer using pictures and other visual media to help them gain knowledge.

It's those people she is trying to help with her company, Napkin Finance, which she said teaches "everything about money in 30 seconds or less."

The power of money is much more significant with education attached to it. Knowledge is power.
Tina Hay
CEO of Napkin Finance

Napkin Finance came into being after Hay graduated with her MBA and entered the world of finance — but soon came to miss the creativity she enjoyed in her prior life in film and technology.

"I've always wanted to be an entrepreneur," said Hay, who has a book coming out later this year titled, "Napkin Finance: Build Your Wealth in 30 Seconds or Less.

"When I started Napkin Finance, it was an opportunity to bring together the creative but also the financial aspects," she added.

It began with a single napkin, covered with writing and drawings explaining the meaning of compound interest. It's since expanded into educating people on things from credit and entrepreneurship to investing and budgeting through visual assets, including napkins, videos and charts, as well as written articles. They are also available in Spanish.

Your money personality

While knowledge is key, your personality is also a factor when it comes to how you handle your finances.

However, Hay said it doesn't mean that you are stuck in a rut if you have poor habits.

"Everyone has a money personality and that's determined by factors throughout your lifetime, like your parents, education around money and finance ... and that doesn't change," she said.

"What does change is empowering yourself with education and knowledge to make better decisions in the moments that matter — when you're buying a car, investing in your education, making decisions around getting married, having a baby."

Financial freedom

Hay is not alone in her passion to help others achieve financial well-being. Financial literacy has become a hot topic in recent years, with many calling the lack of education a "crisis."

According to the Council for Economic Education, nearly one-quarter of millennials spend more than they earn and 67% of Gen Y have less than three months' worth of emergency funds.

More from Invest in You:
How millennials can get a handle on their financial anxiety
How to take control of your spending and start saving
How much you'll need to invest each month to retire with a million dollars

Hay said financial education "gives you the freedom to make decisions about what you want, where you want to go in life, take better vacations, take care of the people you love versus having financial stress that keeps you stuck in certain places, whether it's in your job, in your relationships in other places."

"The power of money is much more significant with education attached to it," she added. "Knowledge is power."

CHECK OUT: 3 mental shifts that can help you save money for a home via Grow with Acorns+CNBC.

Disclosure: NBCUniversal and Comcast Ventures are investors in Acorns.